Public Information Campaigns and Opinion Research
Klingemann, Hans-Dieter / Roemmele, Andrea / Rommele, Andrea
This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public...